Product Specialist – Capital Auto Mall – Winnipeg, MB

Capital Ford Lincoln (Winnipeg)

At Capital Automotive Group, our vision is to be the most respected auto group in North America. In keeping with our mission, we strive to move customers’ lives forward with the best in automotive solutions, service and people. Through demonstrating our core values of respect, transparency, care, excellence, and innovation, we stand out from the rest and create a growth-driven organization.

The Product Specialist is responsible for interacting with customers to guide them through their vehicle purchase. This is done through phone calls, internet leads or customers that walk into our store. The goal is to do business with each and every customer more than once. The primary responsibility is to provide each customer with exceptional service. This is done through demonstrating thorough product and inventory knowledge with solid understanding of all automotive services available throughout the dealership.

Job Responsibilities

Welcoming customers and listening to their needs

Using a consultative selling process to match the best vehicle to the customer needs

Creating a great vehicle delivery experience for the customer

Following up with customers to ensure satisfaction

Prospecting through referrals and other creative approaches

Setting and achieving targeted sales goals

Gaining superior product knowledge to effectively help customers

Transition customers to the Service Department to support their ownership experience

Providing an exceptional customer experience to drive loyalty


Proven ability to provide an exceptional customer experience

Ability to set and achieve targeted goals

Prior sales experience preferred but not required

Demonstrated communication and interpersonal skills

Organization and follow-up skills

Experience and desire to work with technology

Valid drivers license and have and maintain an acceptable, safe driving record

Capital Automotive Group offers competitive total compensation, work that is challenging and meaningful, an engaging and collaborative work culture, performance recognition and room for growth opportunities. We are an automotive dealership group with multiple locations in both Canada and the United States. Our organization allows us to serve a diverse customer base across all locations providing a variety of automotive services to customers with new and pre-owned vehicles, financing, leasing, service and repair, and parts. Capital Automotive Group, founded in 1974, has expanded and continues to grow significantly. Our team consists of service technicians, product specialists and support staff from each location.

Capital Automotive Group believes in providing an inclusive workplace where all individuals have the opportunity to succeed. We are committed to doing so by providing accessible employment practices. Requests for accommodation due to a disability can be made at any stage of the recruitment process.

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