Marketing Specialist (Bilingual)

Caisse Financial Group with assets of $1.6 billion is a bilingual co-operative financial institution offering comprehensive financial products and services through a network of 19 branches in Manitoba.

Classification: Permanent; Full time 

Work Location in Manitoba: Winnipeg (400-205 Provencher Boulevard)

The Challenge
Do you enjoy sinking your teeth into a marketing campaign, stem to stern? Do you take great delight in coming up with smart, fun and out-of-box concepts for marketing campaigns? Are you a team player who derives satisfaction from getting the best out of people and working collaboratively to get there? Then you might just be a perfect fit for Caisse Financial Group!

Responsibilities
Reporting to the Vice-President, Marketing & Communications, the Marketing Specialist develops, executes and monitors the Caisse’s marketing strategy, including branding, promotional campaigns, all marketing material, product/market development, development of marketing tools and media dissemination means (in branch, print publication, online, radio, television, web, social media), as well as analysis and related research. He or she plays an integral role in the overall marketing strategy, from the creation of the initial concepts, to the planning and successful implementation of the marketing and branding programs. Key responsibilities consist of:

• Developing, implementing and tracking marketing campaigns such as email, social media or digital campaigns and events
• Collaborating with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
• Analyzing and reporting on the performance and efficiency of campaigns
• Conducting market research and analyzing trends to identify new marketing opportunities
• Developing and creating marketing materials such as sales and product collateral and ensure brand guidelines are met
• Writing, proofreading and editing creative and technical content across different mediums
• Working with external agencies and vendors to execute marketing programs

Skills & Qualifications
• Post-secondary diploma or degree in marketing or communications or an equivalent combination of skills and experience
• 2 to 5 years of experience in marketing
• Skilled in writing and editing content with an attention to detail
• Strong prioritization, organization and project management skills
• Adaptable with a willingness to learn new concepts and software
• Good knowledge of Microsoft Office products (Outlook, Word, Excel, Publisher, PowerPoint), Adobe products (Reader, Acrobat Pro DC) and WordPress
• Strong communication skills and high proficiency in both French and English, written and verbal, are required

Work Conditions
• May require light physical work, such as assembling equipment and lifting marketing materials
• Will require overtime in the evening and/or on weekends

Compensation
• Salary according to experience, qualifications and current pay scale
• Comprehensive benefits package and incentive plan included

Closing Date: November 3, 2020

Please submit your resume with cover letter to:
Human Resources
Caisse Financial Group
400 – 205 Provencher Boulevard
Winnipeg, Manitoba R2H 0G4
emplois@caisse.biz
www.caisse.biz/en/careers

We thank all applicants however only those candidates selected for an interview will be contacted.

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